Even the most prosperous medical practices and businesses struggle to stand out in the crowded online healthcare industry. You know you have a valuable product or service, but maybe you’re having trouble communicating your brand message clearly on your website. Writing about yourself is hard!
As a physician and medical writer with three decades of experience in the medical, business, and education sectors, I can help you tell your story in a way that attracts more online business. Great copy is an asset that brings ROI to your online business because the written word is powerful and persuasive.
I have worked with dozens of physicians, med-tech start-up entrepreneurs, medical business owners, CME companies, hospitals, and pharmaceutical companies to produce content and copy on time and within budget.
Whether you need a single article, a needs assessment, or a partner for the long term, I would like to hear more about your project.
CME/IME Needs Assessments/Content Creation
CME/IME Slide decks
Blog writing and editing
Health and wellness copy
Plain language summaries
Case studies
Assessment questions
Grant proposals
RFP responses
Fact checking and annotation
Patient stories
CME and Medical Course Storyboards/ Course design
Advisory board coverage
Executive summaries
White papers
Project management
Medical direction for CME/IME
Instruction design
Market research
Product evaluation
Content development strategies
Gap analysis
Curriculum review
SME/online course review
Content strategy and project management
1. Endocrinology: obesity, menopause, thyroid conditions, diabetes, adrenal conditions, PCOS, bone health, osteoporosis, reproductive endocrinology, endocrine disruptors, metabolic syndrome
2. Women's health: menopause, gynecology, STDs, breast and uterine cancer, pregnancy, brain fog
3. Men's health: erectile dysfunction, infertility
4. Dermatology: atopic dermatitis, psoriasis, rosacea, skin cancers, biologics
5. Neurology: Alzheimer's disease, multiple sclerosis, stroke
6. Genomics: copy number variation (CNV), single nucleotide polymorphism (SNP), single nucleotide variant (SNV), genome-wide association studies (GWAS), mutations, pharmacogenomics, proteomics, personalized medicine, precision medicine, gene therapy
7. Gastroenterology: inflammatory bowel disease (IBD), Crohn's disease, ulcerative colitis
8. Ophthalmology: cataract surgery, diabetic macular edema (DME), diabetic retinopathy, glaucoma, inherited retinal diseases (IRDs), neovascular age-related macular degeneration, refractive surgery, X-linked retinitis pigmentosa (XLRP)
9. Infectious diseases: COVID19, any topic
10. Psychiatry: ADD, ADHD, depression, Bipolar disease
11. Allergy and Autoimmune Conditions: Asthma, eczema, allergic rhinitis, diabetes, rheumatoid arthritis, lupus
12. Rare diseases: any
13. Anti-aging therapies and supplements
14. Pediatrics: any topic, licensed pediatrician with thirteen years of clinical expereince and 20 years of academic medical experience
And many other!
What my clients and coworkers say
“I’ve worked with Leann on a number of assignments over the past couple of years. Her work on every one of these assignments has been absolutely top-notch. Her writing skills are impeccable, and she’s deeply conscientious about the quality of material that she’s delivering. Leann is frequently able to deliver her work in advance of the agreed upon schedule. I really could not recommend her highly enough for any writing/research/instructional design needs you may have.”
Steve Slovacek Director of Media and Course Creation"Leann is a dedicated hard worker who successfully completes tasks ahead of schedule. She is a pleasure to work along side."
Colleen Hayden Director, Medical Education and Accreditation"Leann does great work! She produces very polished work. I would be happy to work with her again."
Don Angle, M.D. Chief Medical Officer at Primary Care Partners Insurance, PBC"Perfect experience with Leann. Professional, timely, and an excellent medical writer. We will be working with Leann for a long time to come. Thank you again."
Chris Riley, USA RX Co-Founder and CEO, USA RX"Leann did a great job. She was very professional and accommodated a very short deadline. I was very pleased and would hire her again anytime."
Joe Cameron Jr. Dean, Tarrant County College’s Health Sciences"Leann is everything you'd want in an expert, credentialed SEO writer. She's fast, doesn't miss deadlines, communicates well, rolls with things, and is very responsive. She gives you way more words and research than you'd expect and leaves no stone unturned. Highly recommend!"
Sabrina Tillman Director of Content, Signos"Leann is excellent. Loved working with her, and looking forward to working together again."
Jonathan Graham, Pathway Medical"Leann developed a superb career counseling system for the medical students. This included newsletters, a website and frequently multiple personalized counseling sessions. She interviewed all the pertinent individuals to establish this new system and addressed a program deficiency."
Dr. Mary McCarthy Chair, WSU Department of Surgery"Leann is knowledgeable, thoughtful, follows through on what she commits to, and not afraid to separate the wheat from the chaff.”
Dr. Therese Zink Fulbright Scholar“Leann Poston is an educator who has always been out front in terms of innovation in the classroom. Her classroom techniques are adapted to individual student needs while balancing efficiency. As a colleague, I was amazed at the online resources she created. It is no surprise to me that she now has her own company centered on technically innovated teaching methods.”
Dr. Martha Carter Teacher, Carroll High School“I have been lucky to work with Leann, in several ways, including on committees and in tandem. Leann is an excellent leader and team-member. More than a consummate professional, she is intelligent and applies it in a honest and conscientious manner. Her work is well researched and organized, as she examines many facets of her task to get the best information and approach. She works very well with students and gives extra to them when needed. She has made a marked positive impact on the students that she worked with and the programs that she took on. She seeks creative ways to handle an issue with an eye to the changing world and needs of the population she serves. I watched her seek a master’s degree to improve her work and come out an expert. Her ability is beyond reproach, as she learns new areas and practices with dogged determination. She has honestly been an example to live up to for myself, students, and co-workers. I can’t recommend her highly enough for any endeavor she takes on.”
Amber McCurdy Instructor, Central State University“It’s my pleasure to recommend Leann, for the development of content. As the owner of LTP Creative Design, LLC, Leann has 12 years of teaching experience and an M.Ed. in Instructional Design and Curriculum Development. I’ve worked with Leann for almost three years and can attest to her strength of character and compassion for others. She plays an important and active role as the Director of Admissions and Professional Development Assistant Professor at the Wright State University (WSU) Boonshoft School of Medicine (BSOM). In this capacity, she meets with all medical students on an ongoing basis to answer questions in the realm of medical career progress and specialty choice. She advises students about the pros and cons of a specialty and any difficulties they may have making a choice. On a more personal level, Leann is an all-around lovely person. She’s thoughtful, reliable, and warm. I admire the fact that Leann has worked hard to get where she is today, and she truly deserves all the success that has come her way as a parent, business owner and faculty at BSOM. I look forward to seeing all the good that she will continue to do in her accomplishments.”
Laura Johnson, B.S.B.M., M.Ed. Academic Advisor, Wright State University“I have worked with Leann on several nursing assessment projects. Leann is professional and prompt, especially at meeting tight deadlines. She has a broad range of medical experiences, which makes her a valuable resource when working on a project with many different medical topics.”
Erica Ringel O'Donnell Learn“I’ve worked with Leann on a number of assignments over the past couple of years. Her work on every one of these assignments has been absolutely top-notch. Her writing skills are impeccable, and she’s deeply conscientious about the quality of material that she’s delivering. Leann is frequently able to deliver her work in advance of the agreed upon schedule. I really could not recommend her highly enough for any writing/research/instructional design needs you may have.”
Steve Slovacek Director of Media and Course Creation"Leann is a dedicated hard worker who successfully completes tasks ahead of schedule. She is a pleasure to work along side."
Colleen Hayden Director, Medical Education and Accreditation"Leann does great work! She produces very polished work. I would be happy to work with her again."
Don Angle, M.D. Chief Medical Officer at Primary Care Partners Insurance, PBC"Perfect experience with Leann. Professional, timely, and an excellent medical writer. We will be working with Leann for a long time to come. Thank you again."
Chris Riley, USA RX Co-Founder and CEO, USA RX"Leann did a great job. She was very professional and accommodated a very short deadline. I was very pleased and would hire her again anytime."
Joe Cameron Jr. Dean, Tarrant County College’s Health Sciences"Leann is everything you'd want in an expert, credentialed SEO writer. She's fast, doesn't miss deadlines, communicates well, rolls with things, and is very responsive. She gives you way more words and research than you'd expect and leaves no stone unturned. Highly recommend!"
Sabrina Tillman Director of Content, Signos"Leann is excellent. Loved working with her, and looking forward to working together again."
Jonathan Graham, Pathway Medical"Leann developed a superb career counseling system for the medical students. This included newsletters, a website and frequently multiple personalized counseling sessions. She interviewed all the pertinent individuals to establish this new system and addressed a program deficiency."
Dr. Mary McCarthy Chair, WSU Department of Surgery"Leann is knowledgeable, thoughtful, follows through on what she commits to, and not afraid to separate the wheat from the chaff.”
Dr. Therese Zink Fulbright Scholar“Leann Poston is an educator who has always been out front in terms of innovation in the classroom. Her classroom techniques are adapted to individual student needs while balancing efficiency. As a colleague, I was amazed at the online resources she created. It is no surprise to me that she now has her own company centered on technically innovated teaching methods.”
Dr. Martha Carter Teacher, Carroll High School“I have been lucky to work with Leann, in several ways, including on committees and in tandem. Leann is an excellent leader and team-member. More than a consummate professional, she is intelligent and applies it in a honest and conscientious manner. Her work is well researched and organized, as she examines many facets of her task to get the best information and approach. She works very well with students and gives extra to them when needed. She has made a marked positive impact on the students that she worked with and the programs that she took on. She seeks creative ways to handle an issue with an eye to the changing world and needs of the population she serves. I watched her seek a master’s degree to improve her work and come out an expert. Her ability is beyond reproach, as she learns new areas and practices with dogged determination. She has honestly been an example to live up to for myself, students, and co-workers. I can’t recommend her highly enough for any endeavor she takes on.”
Amber McCurdy Instructor, Central State University“It’s my pleasure to recommend Leann, for the development of content. As the owner of LTP Creative Design, LLC, Leann has 12 years of teaching experience and an M.Ed. in Instructional Design and Curriculum Development. I’ve worked with Leann for almost three years and can attest to her strength of character and compassion for others. She plays an important and active role as the Director of Admissions and Professional Development Assistant Professor at the Wright State University (WSU) Boonshoft School of Medicine (BSOM). In this capacity, she meets with all medical students on an ongoing basis to answer questions in the realm of medical career progress and specialty choice. She advises students about the pros and cons of a specialty and any difficulties they may have making a choice. On a more personal level, Leann is an all-around lovely person. She’s thoughtful, reliable, and warm. I admire the fact that Leann has worked hard to get where she is today, and she truly deserves all the success that has come her way as a parent, business owner and faculty at BSOM. I look forward to seeing all the good that she will continue to do in her accomplishments.”
Laura Johnson, B.S.B.M., M.Ed. Academic Advisor, Wright State University“I have worked with Leann on several nursing assessment projects. Leann is professional and prompt, especially at meeting tight deadlines. She has a broad range of medical experiences, which makes her a valuable resource when working on a project with many different medical topics.”
Erica Ringel O'Donnell Learn“I’ve worked with Leann on a number of assignments over the past couple of years. Her work on every one of these assignments has been absolutely top-notch. Her writing skills are impeccable, and she’s deeply conscientious about the quality of material that she’s delivering. Leann is frequently able to deliver her work in advance of the agreed upon schedule. I really could not recommend her highly enough for any writing/research/instructional design needs you may have.”
Steve Slovacek Director of Media and Course Creation