Leann Poston MD, M.B.A, M.Ed, Physician and Instructional Designer

Even the most prosperous medical practices and businesses struggle to stand out in the crowded online healthcare industry. You know you have a valuable product or service, but maybe you’re having trouble communicating your brand message clearly on your website. Writing about yourself is hard!

As a physician and medical writer who has three decades of experience in the medical, business, and education sectors, I can help you tell your story in a way that attracts more online business. Great copy is an asset that brings ROI to your online business because the written word is powerful and persuasive.

I have worked with dozens of physicians, med-tech start-up entrepreneurs, medical business owners, CME companies, hospitals, and pharmaceutical companies to produce content and copy on time and within budget.

Whether you need a single article, a needs assessment, or a partner for the long term, I would like to hear more about your project.

Certifications:
Medical Doctor, MBA, and M.Ed. in Educational Technology 
HubSpot certification in Content and Inbound Marketing 
Certified in Accessibility for Word and PowerPoint 
Diversity, Equity, and Inclusion in the Workplace Certified 
Ethics and Governance of Artificial Intelligence for Health 
Woman-Owned Business Certified 
Poynter Institute, Editing and Proofreading

Medical Writing and Editing

CME/IME Needs Assessments/Content Creation
CME/IME Slide decks
Blog writing and editing
Health and wellness copy
Plain language summaries
Case studies
Assessment questions
Grant proposals
RFP responses
Fact checking and annotation
Patient stories
CME and Medical Course Storyboards/ Course design
Advisory board coverage
Executive summaries
White papers
Project management
Medical direction for CME/IME

Medical Consulting

Instruction design
Market research
Product evaluation
Content development strategies
Gap analysis
Curriculum review
SME/online course review
Content strategy and project management

Therapeutic Areas

1. Endocrinology: obesity, menopause, thyroid conditions, diabetes, adrenal conditions, PCOS, bone health, osteoporosis, reproductive endocrinology, endocrine disruptors, metabolic syndrome

2. Women's health: menopause, gynecology, STDs, breast and uterine cancer, pregnancy, brain fog

3. Men's health: erectile dysfunction, infertility

4. Dermatology: atopic dermatitis, psoriasis, rosacea, skin cancers, biologics

5. Neurology: Alzheimer's disease, multiple sclerosis, stroke

6. Genomics: copy number variation (CNV), single nucleotide polymorphism (SNP), single nucleotide variant (SNV), genome-wide association studies (GWAS), mutations, pharmacogenomics, proteomics, personalized medicine, precision medicine, gene therapy

7. Gastroenterology: inflammatory bowel disease (IBD), Crohn's disease, ulcerative colitis

8. Ophthalmology: cataract surgery, diabetic macular edema (DME), diabetic retinopathy, glaucoma, inherited retinal diseases (IRDs), neovascular age-related macular degeneration, refractive surgery, X-linked retinitis pigmentosa (XLRP)

9. Infectious diseases: COVID19, any topic

10. Psychiatry: ADD, ADHD, depression, Bipolar disease

11. Allergy and Autoimmune Conditions: Asthma, eczema, allergic rhinitis, diabetes, rheumatoid arthritis, lupus

12. Rare diseases: any

13. Anti-aging therapies and supplements

14. Pediatrics: any topic, licensed pediatrician with 13 years of clinical expereince and 20 years of academic medical experience

And many other!

New Client Questionnaire

What my clients and coworkers say