
Licensed medical doctor and instructional designer with over 20 years of experience in clinical decision-making, developing and teaching differential diagnostic skills, and writing and evaluating continuing medical education and high-stakes medical education exam questions.
I help healthcare organizations communicate evidence-based information clearly, ethically, and strategically in a rapidly evolving AI-driven environment.
Artificial intelligence research and deployment companies
CME organizations
Digital health companies
Healthcare startups
Medical education companies
Pharmaceutical organizations
Healthcare marketing agencies
Physician-led businesses
Rubric-based assessment development
Clinical reasoning evaluation
Medical expert reviewer
Medical quality assurance and fact checking
CME/IME Needs Assessments/Content Creation
Instructional Design
Clinical Reasoning
Curriculum Review
Assessment Design
Content development strategies
Gap analysis
Curriculum review
SME/online course review
Content strategy
Project management
Educational Background
M.D. Medical Doctor, licensed in Ohio
Master of Science in Instructional Design and Educational Technology
Masters of Business Administration with a marketing concentration
Certifications:
HubSpot certification in Content and Inbound Marketing
Certified in Accessibility for Word and PowerPoint
Ethics and Governance of Artificial Intelligence for Health
Business Insider
U.S. News
MSN
Healthline
VeryWell
NY Mag
CMS Wire
“I have been lucky to work with Leann, in several ways, including on committees and in tandem. Leann is an excellent leader and team-member. More than a consummate professional, she is intelligent and applies it in a honest and conscientious manner. Her work is well researched and organized, as she examines many facets of her task to get the best information and approach. She works very well with students and gives extra to them when needed. She has made a marked positive impact on the students that she worked with and the programs that she took on. She seeks creative ways to handle an issue with an eye to the changing world and needs of the population she serves. I watched her seek a master’s degree to improve her work and come out an expert. Her ability is beyond reproach, as she learns new areas and practices with dogged determination. She has honestly been an example to live up to for myself, students, and co-workers. I can’t recommend her highly enough for any endeavor she takes on.”
“I have worked with Leann on several nursing assessment projects. Leann is professional and prompt, especially at meeting tight deadlines. She has a broad range of medical experiences, which makes her a valuable resource when working on a project with many different medical topics.”
“I’ve worked with Leann on a number of assignments over the past couple of years. Her work on every one of these assignments has been absolutely top-notch. Her writing skills are impeccable, and she’s deeply conscientious about the quality of material that she’s delivering. Leann is frequently able to deliver her work in advance of the agreed upon schedule. I really could not recommend her highly enough for any writing/research/instructional design needs you may have.”
"We have worked with Leann Poston for several years. She has written close to fifty medication protocols for us and several hundred articles about various medications and conditions. She has advised us on countless matters from how to structure statements to avoid liability to proper citations. Her industry experience is very valuable and saved us from many possible mistakes. She has played a huge role with our search engine marketing strategy and quality of content.
Her standards of writing quality and professionalism are unmatched. I don’t mean this lightly but anyone that contracts with Leann should consider themselves very fortunate."
“Leann Poston is an educator who has always been out front in terms of innovation in the classroom. Her classroom techniques are adapted to individual student needs while balancing efficiency. As a colleague, I was amazed at the online resources she created. It is no surprise to me that she now has her own company centered on technically innovated teaching methods.”
“On a more personal level, Leann is an all-around lovely person. She’s thoughtful, reliable, and warm. I admire the fact that Leann has worked hard to get where she is today, and she truly deserves all the success that has come her way as a parent, business owner and faculty at BSOM. I look forward to seeing all the good that she will continue to do in her accomplishments.”
"Perfect experience with Leann. Professional, timely, and an excellent medical writer. We will be working with Leann for a long time to come. Thank you again."
"Leann is everything you'd want in an expert, credentialed SEO writer. She's fast, doesn't miss deadlines, communicates well, rolls with things, and is very responsive. She gives you way more words and research than you'd expect and leaves no stone unturned. Highly recommend!"
"Leann developed a superb career counseling system for the medical students. This included newsletters, a website and frequently multiple personalized counseling sessions. She interviewed all the pertinent individuals to establish this new system and addressed a program deficiency."
"Leann is knowledgeable, thoughtful, follows through on what she commits to, and not afraid to separate the wheat from the chaff.”
"Leann did a great job. She was very professional and accommodated a very short deadline. I was very pleased and would hire her again anytime."
"Leann does great work! She produces very polished work. I would be happy to work with her again."
Articles
Book Reviews